Rosa Colomé
Position
Coordinator
Qualifications
PhD in Business Organisation (UPF, 2002)
MSc in Logistics and Supply Chain Management (Cranfield University, 1999)
MSc in Economics (UPF, 1996)
Bachelor’s degree in Economic and Business Sciences (UPF, 1995)
Biography
Rosa Colomé Perales is a specialist in designing, planning and managing logistics processes, as well as strategic and operational management of retail companies.
She joined ESCI-UPF in 2004 as academic coordinator and lecturer in the area of marketing and logistics. Since 2005 she has codirected the Master’s in International Retail (MIR), and in 2010 she took over responsibility for the Internship Programme and for relationships with companies.
She previously worked as a full-time lecturer at UPF, Tecnocampus de Mataró and UOC.
Subjects they teach
Business Marketing
Bachelor’s Degree in International Business and Marketing
Core
Programme:
Bachelor’s Degree in International Business and Marketing
Commercial policy decisions and developing a marketing plan. Commercial strategy. Product lifecycle. Developing and launching new products.
Draw up a marketing plan and integrate it within a company’s commercial strategy. Consider the strategic improvements offered by introducing a product onto the market.
Code:
42202
Créditos:
6 ECTS
Language:
Spanish / Catalan
Type of subject: Core
Career Development
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Programme:
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- Training in skills, abilities, attitudes and tools for the development of a career professional in the international business environment
- Work with techniques of self-knowledge and definition of professional purpose
- Design of a professional positioning strategy and resources for the development of a personal brand
- Definition and implementation of a search strategy of professional opportunities
Company Academic Internship
Bachelor’s Degree in International Business and Marketing
Required
Programme:
Bachelor’s Degree in International Business and Marketing
Supervised work in an organisation working in one or more areas in the international business or marketing spheres.
Create a comprehensive vision of how an international business or marketing project works. Work and adapt to dynamic international teams and environments.Take decisions in complex environments and negotiation processes.
International Retail
Bachelor’s Degree in International Business and Marketing
Elective
Programme:
Bachelor’s Degree in International Business and Marketing
Distribution objectives. Commercial and retail distribution. Distribution channels and logistics chains. Retail: administration and management.
Asses a company’s different marketing channels and design specific strategies adapted for each channel.
Code:
40198
Créditos:
4 ECTS
Language:
Catalan / Spanish
Type of subject: Elective
Sustainability in Logistics and operations
Master of Science in Sustainability Management
Required
Programme:
Master of Science in Sustainability Management
Sustainability in Logistics and Operations is a third-term course in the MSc in Sustainability Management, at the UPF Barcelona School of Management. It is an elective course The course develops the basic concepts, that define the sustainability of a supply chain and the importance of applying them correctly. The course offers knowledge that allows executing the main logistics processes with sustainability criteria, from demand forecasting to management of the point of sale. In the course, students are trained to understand management trends and the technologies that can be applied to a sustainable management of the Supply Chain. Students learn to build indicators that allow them to measure sustainability in a transversal and integrated way in the business. Particular attention is devoted to real cases and real applications.