Coordinadora | Directora del MScIB
Doctora en Management (Leeds University Business School, UK)
Máster en Economía y Empresa (UPF)
Es coordinadora académica del área de Marketing e Investigación de Mercados en ESCI-UPF y directora del Master of Science in International Business, ofrecido conjuntamente por la Barcelona School of Management y ESCI-UPF. Miembro del grupo Research in International Studies and Economics de ESCI-UPF, el Business Analytics Research Group y el Laboratorio de Economía Experimental de la UPF. Imparte cursos de análisis estadístico y técnicas de mercado. Su investigación incluye publicaciones y proyectos competitivos relacionados con el tratamiento de datos vinculados con la toma de decisiones económicas de consumidores y organizaciones, la responsabilidad social corporativa y la internacionalización de la empresa.
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Programa:
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The course introduces the basic concepts of data analysis and statistics. It provides a review of the main tools used for data description and how to perform basic statistical analysis. The course is self-contained and requires only a minimal mathematical knowledge for data processing and data analysis, which is also reviewed.
Master of Science in International Business
Obligatoria
Programa:
Master of Science in International Business
It offers students the opportunity to perform a series of activities during the trip to and experience the implementation of an international business plan in a foreign country.
Visits to international companies and interviews with their managers will be organized so that students learn about the organizational structure and resources characteristic to international business operations.
Grado en Negocios y Marketing Internacionales
Básica
Programa:
Grado en Negocios y Marketing Internacionales
Inferencia estadística. Estimación puntual y por intervalos. Contrastes de hipótesis, análisis de varianza y tablas de contingencia. Modelo de regresión lineal simple. Principios de muestreo.
Aprender a inferir propiedades de la población (estimar un parámetro, determinar la verdad o falsedad de un enunciado, etc.) a partir de la información facilitada por un subconjunto o muestra.
Código:
41303
Créditos:
6 ECTS
Idioma:
Inglés
Tipo de asignatura: Básica
Master of Science in International Business
Obligatoria
Programa:
Master of Science in International Business
The internship takes place in organizations that have a collaboration agreement with BSM and ESCI-UPF and has a duration of one trimester. The assigned tasks of the internship are the result of a consensus between the organization that receives the student and the Master’s management team. The objective is that the tasks meet a real need of the firm. An internship coordinator supervises that the assigned tasks are relevant to the Master’s specific competences and objectives.
Master of Science in International Business
Obligatoria
Programa:
Master of Science in International Business
Master of Science in Sustainability Management
Obligatoria
Programa:
Master of Science in Sustainability Management
The Master's Thesis (hereinafter MT) constitutes a key output of the learning process of the Master of Science in Sustainability Management (MScSM), as the student delves into a topic of interest and further develops the skills and abilities acquired. The MT is an original project presented in the form of written work that integrates the knowledge, competences, and skills acquired along the MSc. The MT is a 9 ECTS course to be evaluated once the student has completed the master courses. The MT requires a total of 225 hours of individual student time workload. The work can be done in groups of up to 3 members.
Grado en Negocios y Marketing Internacionales
Optativa
Programa:
Grado en Negocios y Marketing Internacionales
Aplicación de técnicas estadísticas al mercado. Métodos de dependencia multivariados. ANOVA, progresión múltiple, análisis conjunto, modelos de elección discreta.
Los estudiantes serán capaces de aplicar correctamente métodos multivariantes para variables dependientes, analizar los resultados y presentar un informe de hallazgos adecuado.
Código:
40210
Créditos:
4 ECTS
Idioma:
Inglés
Tipo de asignatura: Optativa