SEM | Search Engine Marketing
Asignatura del Master in International Digital Marketing
Description
Search Engine Marketing (SEM) has become a vital tool for making contacts and boosting sales over the internet by promoting a company and its products or services through paid advertising via search engines. In this course you will learn about a wide range of SEM concepts and topics, including pay-per-click (PPC), microsegmentation, retargeting, dynamic remarketing, tracking and optimising, and gain a firm grasp of how paid advertising campaigns are built, work and are monitored, how Google AdWords and Google AdSense work and how to create campaigns in other search engines such as Yahoo, Bing and Baidu.
This subject forms part of the Master in International Digital Marketing, Follow the link for further information..
Víctor de Francisco
Director at Reexporta
Bachelor’s degree in Business, specialising in International Management (ESMA)
Master’s degree in Finance (ESMA)
Master’s degree in Internet Management (ICT)
Víctor de Francisco teaches courses and seminars in International Trade and Marketing linked to the world of the internet at over 30 organisations. In the business world, he is the director of REEXPORTA, a strategic consultancy that has carried out over 300 online projects in more than 20 countries. He is also an approved consultant for the main export support programmes for ICEX, ACCIÓ, IVACE and INFO Murcia, among others. He gives over 100 seminars and lectures a year.