International Digital Marketing: A Strategic Perspective
Asignatura del Master in International Management
Información académica
Créditos:
2 ECTS
Language:
Spanish
Type of subject: Required
Description
By applying key marketing concepts in the international business context, we focus on the challenges and opportunities of marketing new and existing products and services to the global marketplace in the digital era. We analyse the impact of cultural, economic, technological, political and legal differences on international marketing and explore how the convergence between the digital revolution and marketing, combined with being able to have the right information at the right time, can address unmet consumer needs effectively and get the job done globally.
Learning Outcomes
Acquire the ability to design a company's international marketing strategy. Assess the consequences of the established marketing mix and adapt it to its global development.
This subject forms part of the Master in International Management, Follow the link for further information..
Víctor de Francisco
Director at Reexporta
Bachelor’s degree in Business, specialising in International Management (ESMA)
Master’s degree in Finance (ESMA)
Master’s degree in Internet Management (ICT)
Víctor de Francisco teaches courses and seminars in International Trade and Marketing linked to the world of the internet at over 30 organisations. In the business world, he is the director of REEXPORTA, a strategic consultancy that has carried out over 300 online projects in more than 20 countries. He is also an approved consultant for the main export support programmes for ICEX, ACCIÓ, IVACE and INFO Murcia, among others. He gives over 100 seminars and lectures a year.