Search Engine Marketing (SEM)

Asignatura del Bachelor's Degree in International Business and Marketing

Información académica

Code:
40325

Créditos:
4 ECTS

Language:
Catalan / Spanish

Type of subject: Elective

Description

Promote businesses and their products or services through paid advertising via search engines. Create highly relevant potential customers for any online business. Contextual orientation to help address targets in accordance with their needs, location, demographics, time, etc. CPC (cost per click) advertising model.

Learning Outcomes

Create and manage an online advertising campaign using Google AdWords and Google AdSense.

This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..

Futher information

Lecturer Position

Víctor de Francisco

Director at Reexporta

Contact details:

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Lecturer:
International Digital Marketing: A Strategic Perspective International Online Research Search Engine Marketing (SEM) SEM | Search Engine Marketing

Qualifications:

Bachelor’s degree in Business, specialising in International Management (ESMA)
Master’s degree in Finance (ESMA)
Master’s degree in Internet Management (ICT)

Biography:

Víctor de Francisco teaches courses and seminars in International Trade and Marketing linked to the world of the internet at over 30 organisations. In the business world, he is the director of REEXPORTA, a strategic consultancy that has carried out over 300 online projects in more than 20 countries. He is also an approved consultant for the main export support programmes for ICEX, ACCIÓ, IVACE and INFO Murcia, among others. He gives over 100 seminars and lectures a year.