Description

The aim of this course is to provide students with basic skills in programming in order to to be able to handle large databases in the fields of commerce, logistics, mass consumption, consumer preferences and others. The specific learning objectives include: designing and creating a database; storing, retrieving and analyzing relevant data from the corresponding databases, and; interpreting and presenting results and making recommendations. This is a hands-on course where students use relevant programming and data processing tools and apply them to large datasets from the fields of international business and marketing. 
The course will be structured around learning how to use four principal tools: Linux open source operating system, Python Programming Language, R programming language used for statistical computations, data analysis and graphical representations of data, and MySQL relational database management system used in data warehousing, e-commerce, and web databases.