Master’s Degree in International Digital Marketing

TRULY MASTER THE TECHNOLOGIES EVERYONE ELSE CLAIMS TO

Area: International marketing
Title: Master in International Digital Marketing
MODALITY: On campus
LENGTH: October to July
CREDITS: 60 ECTS
TIMETABLE: Fri., 3.45–9.30 pm
Sat., 9 am–2.45 pm
TUITION FEES: €7,500
PLACES: 25 students
Language: 80% in spanish and 20% in english

An international digital marketing strategy is much more than knowing your way around social media. Equip yourself with the skills to master digital technologies and the expertise to design global strategies.

What do our alumni say?

“I chose the MMDI mainly because of the highly practical focus at the heart of every subject, as well as the programme’s international vision and expert teaching staff, made up of professionals actively involved in today’s business world. The degree meshed perfectly with my job, helping me with my day-to-day work on international projects that constantly throw up a wide range of problems at different scales. Thanks to my newly acquired expertise, and with expert input from lecturers, I was able to analyse and resolve these issues from a more strategic and practical perspective.”

CARLOTA MAJÓ
Digital Manager at Perrigo

“The Master’s Degree in International Digital Marketing at ESCI-UPF laid the foundations for giving my career a boost. After working in mass consumption and setting up a marketing agency in Colombia, I decided to come to Spain to hone my skills and expertise in digital marketing. While I was doing the degree, I was made SEO and paid media intern at one of the leading digital transformation agencies in Barcelona, where I am now SEO executive. I continue to equip myself with new skills and expertise to make the most of the opportunities and challenges this industry will have to face.”

CRISTIAN FARID TOVAR
SEO Executive at The Keenfolks

The International Digital Marketing Master's offers comprehensive training for students to gain a global understanding of digital strategies in companies with an international focus. The content includes international marketing in the digital world, web and mobile marketing, web design, social media and content marketing, online sales strategy, customer relations, business models and new technologies, and working in an international digital marketing world. As part of the programme, students will complete a final master's project, which consists of developing a global digital marketing plan to promote a product or service in a specific country, with personalised guidance.

The aim of the master's is to train students in the application of new marketing methods using advanced digital technologies and to master these to integrate them into strategies suitable for the country, product, and customer. In addition, they will learn to apply UX/UI, SEO, content marketing and social media to improve communication, as well as to understand the potential of Big Data and artificial intelligence in data collection and analysis, strategy development and execution, content creation, and optimisation. Students will also become familiar with customer control and loyalty tools using a CRM and develop sales strategies for e-commerce and e-marketplaces for B2B and B2C.

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