Client relations, business models and new technologies
Working in a digital world of international marketing
Master’s degree final project | Personalised advice and assistance to draw up an international digital marketing plan aimed at promoting a product or service in a specific country.
AIMS
Acquire a global vision to design digital strategies in companies with an international vision
Apply new forms of marketing with cutting-edge digital technologies
Master new technologies to integrate in the right strategies for any given country, product and client
Apply UX/UI, SEO, content marketing and social media to communicate better
Grasp the potential of big data and artificial intelligence in gathering and analysing data and designing and implementing strategies, as well as content creation and optimisation
Use CRM to master customer loyalty and retention tools
Design e-commerce sales strategies and e-marketplaces for B2B and B2C
STANDOUT FEATURES
International vision
Crosscutting knowledge
Mastery of digital tools
Taught by professionals actively involved in today’s business world
