Erick Suarez Dominguez
Role
Coordinador
Qualifications
PhD in Management (Marketing) - University of Montpellier, FR
Master in International Management – University of Angers, FR
Biography
Erick Suárez Domínguez is the academic coordinator for mobility programmes and the consumer management area. With academic experience at universities in France and Latin America, he has taught marketing and management in undergraduate and master’s programmes. His research includes participation in conferences and publications focusing on understanding consumer behaviour, with a special focus on vegetarian and vegan communities.
Subjects they teach
Communication and Information Management Techniques
Bachelor’s Degree in International Business and Marketing
Core
Programme:
Bachelor’s Degree in International Business and Marketing
Communication in business organisations. Planning of strategic communication. Design management of databases and spreadsheets. Oral and written expression in Catalan and Spanish.
Learn how to search for, analyse, assess and synthesise information. Learn how to structure, present and defend arguments. Learn about the values of multiculturalism: respect, equality, solidarity and commitment.
Code:
41101
Créditos:
6 ECTS
Language:
Catalan / Spanish / English
Type of subject: Core
Consumer Behaviour
GNMI - International Business Program
Elective
Programme:
GNMI - International Business Program
Perception, memory, motivation and personality and their marketing applications in the contexts of product awareness, product recall and product attitude formation. Decision-making models and influence techniques and marketing applications in the contexts of product choice and brand loyalty.
Ability to answer important marketing questions such as how to boost product awareness or how to increase purchase intentions.
Code:
80237
Créditos:
6 ECTS
Language:
English
Type of subject: Elective
Consumer Behaviour
GNMI - International Business Program
Elective
Programme:
GNMI - International Business Program
Perception, memory, motivation and personality and their marketing applications in the contexts of product awareness, product recall, and product attitude formation. Decision-making models and influence techniques and marketing applications in the contexts of product choice and brand loyalty.
Capacity to answer important marketing questions such as how to boost product awareness or how to increase purchase intentions.
Code:
80137
Créditos:
6 ECTS
Language:
English
Type of subject: Elective
Data Analysis
Bachelor’s Degree in International Business and Marketing
Required
Programme:
Bachelor’s Degree in International Business and Marketing
An introduction to data processing and descriptive statistics. Main sources of economic statistical information.
Represent data synthetically in the form of tables, graphs, etc. Give basic data descriptions and carry out basic data processing.
Code:
41203
Créditos:
4 ECTS
Language:
English
Type of subject: Required