Joaquim Amat

Role

Lecturer

Qualifications

Bachelor of Business Administration (BBA)
International Marketing (University of South Carolina, Columbia)
Master’s degree in Strategic Planning and Control (Universidad Camilo José Cela)
PhD in Economics, Business and Finance (Universidad Camilo José Cela)

Biography

Joaquim Amat Royo worked in banking for 14 years at the Banco Sabadell-Atlántico; in the metallurgy and industrial equipment industry for 9 years as the director of Mark Controls Corporation; and as regional director of CESCE in Catalonia for 13 years.

Since 1993 he has combined his professional work with teaching courses and seminars on international strategy at several associations, chambers of commerce and universities.

Since 2004 he has worked on strategy and international marketing in consulting and training and carried out over 80 projects linked to plans for strategic growth and international expansion and diagnostic programmes, among others.