John Palmer
Role
Profesor
Qualifications
PhD in Public Affairs (Princeton University)
JD with specialisation in international and comparative law (Cornell Law School)
Biography
John Palmer works on questions arising in demography, law and public policy related to human mobility and migration, social segregation and disease ecology. He is a member of the Sociodemography Research Group (DemoSoc) and the Interdisciplinary Research Group on Immigration (GRITIM) in the Department of Political and Social Sciences at UPF. He is also codirector of Mosquito Alert, a citizen-science system for tracking disease-vector mosquitoes.
Subjects they teach
Data Mapping for Marketing
Bachelor’s Degree in International Business and Marketing
Elective
Programme:
Bachelor’s Degree in International Business and Marketing
Dimensionality reduction and data mapping in the area of marketing. Techniques to analyse and represent spatial data of high dimensionality in a significant way, including techniques associated with geographic information systems (GIS). Factorial models, multidimensional scaling techniques, correspondence analysis and the use of GIS in applied market research environments. Use of R programming and open-source GIS software.
Understand and interpret dimensionality reduction for data and its spatial representation, as well as its application in the area of marketing.
Code:
40323
Créditos:
4 ECTS
Language:
English
Type of subject: Elective