Marta Ortega

Digital tools such as the internet and mobile telephony are opening the door to new marketing principles that are revolutionising the world of marketing by shifting the balance of power from firms to consumers and defining new ways for companies to create the products and services customers want. In this course we will explore how the digital revolution is impacting every aspect of marketing and will analyse how digital technology is being deployed. We will show how the convergence of the digital revolution and marketing, combined with the ready availability of the right information at the right time, makes it possible to address unmet customer needs effectively and get the job done.

When you are growing a business, the ever-changing digital landscape can be overwhelming. In this context, creating, fine-tuning and maintaining an agile digital marketing strategy becomes an imperative. A digital marketing plan is a document containing details of all the planning for your digital marketing campaigns and strategy implementation. In this course we will show how to successfully create a digital marketing plan for any organisation and identify and discuss the key elements that all digital marketing plans must include.

Neuro-marketing. Social responsibility in marketing. Latest trends in giving services through innovation.

To be able to develop the marketing-mix strategy, define brand extension as well as communication strategies and distribution alternatives, strive to look towards the future and provide insights for a successful relationship with customers and clients.

Neuro-marketing. Social responsibility in marketing. Latest trends in giving services through innovation.

To be able to develop the marketing-mix strategy, define brand extension as well as communication strategies and distribution alternatives, strive to look towards the future and provide insights for a successful relationship with customers and clients.

Social media is a powerful marketing channel, and social networks are the biggest source of inspiration for consumer purchases. This course shows students how companies can use different social media to effectively reach international consumers. It gives you the tools and knowledge to build a complete social media marketing strategy, from consumer insights to final justification metrics. It walks you through understanding the basics of social media platforms, blogging, strategy building and using the unique features of platforms such as Twitter, Facebook and Instagram to your advantage.