Matilde Martínez

In order to become business innovators and gain a competitive advantage we need to fully develop our design and creative thinking skills and combine them with our strategic capabilities as international business managers. In this experiential learning course, we address topics such as user-centred design, creative ideating, agile iterating, and the creation of creative, innovation-driven organizational cultures.

Learn how you can solve problems creatively in any context. Master the skills needed to hone your design and creative thinking capabilities in a business organization. 

In this course you will learn how to apply lean principles and methodologies such as Agile, Scrum, Kanban and Critical Chain to the international digital marketing projects you lead. Through exercises, real-life case studies and simulations, you will master the lean marketing framework, which focuses mainly on iteration, testing and measurement. The skills acquired in this course will enable you not only to simplify complex projects but also to run these projects in a flexible manner supported by smooth coordination with other departments, such as sales, PR or partnerships with other entities.