Sergio Maestre Martínez
Role
International digital marketing consultant at Reexporta
Qualifications
Bachelor’s degree in Law, specialising in Information Law and International Trade (UA)
Master’s degree in International Trade
Biography
Sergio Maestre Martínez is the director of REEXPORTA LEVANTE and currently works on designing online strategies for export companies. He is an authorised EOI consultant, a qualified member of Google AdWords, a consultant for IVACE Internacional’s Expornet programme and a consultant for the Murcia Chamber of Commerce’s MDI programme.
He teaches courses and seminars on international trade, internationalisation and the internet in the field of exports at several organisations, including ESCI-UPF, the Málaga Chamber of Commerce, ENAE Murcia, Fundesem, Ivace Internacional and INFO Murcia, among others.
Subjects they teach
SEO | Search Engine Optimization
Master’s Degree in International Digital Marketing
Required
Programme:
Master’s Degree in International Digital Marketing
Search Engine Optimisation (SEO) is the process of growing the quality and quantity of organic website traffic by increasing a website’s visibility. In this course you will learn how to optimise websites for the best possible search engine rankings in different export destinations for your business. You will familiarise yourself with the foundations of how search engines work and will learn about core SEO strategies and tactics. You will master the ins and outs of directories, the life cycle of an SEO campaign, vertical SEO, tools to improve SEO, external optimisation factors and backlinking, and data analysis for SEO. You will understand the theory behind Google Search and other search engine algorithms, as well as acquire practical skills such as conducting search-focused website audits and optimising for local and international audiences. You will learn, for instance, how to select keywords and perform keyword research and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimisation. Finally, this course will introduce you to mobile apps and app store optimisation (ASO).