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  2. Bachelor’s Degree in International Business and Marketing

International Negotiation

Asignatura del Bachelor's Degree in International Business and Marketing

Información académica

Code:
40111

Créditos:
4 ECTS

Language:
Catalan / Spanish

Type of subject: Elective

Description

Commercial negotiation and communication. Cultural factors and their influence on negotiation. Benchmark criteria for structuring multicultural negotiations. Negotiation styles. Structure and stages in the negotiation process. Preparation of international negotiation. Developing the different phases of negotiation.

Learning Outcomes

Apply quantitative criteria and qualitative aspects to decision making. Introduce basic aspects of marketing and planning commercial strategies.

This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..

Futher information
Lecturer Role

Maria Àngels Ruiz

Lecturer

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Qualifications:

Bachelor’s degree in Economic Sciences
Diploma in Business Sciences, qualified accountant

Biography:

María Ángeles Ruiz has worked professionally in the field of international trade since 1970, specialising in breaking into overseas markets and setting up delegations in international markets. In 1996 she founded ARJ Consulting, which focuses on international marketing. She is authorised to work as a consultant for a number of Spanish and international organisations and has carried out consultancy and international cooperation projects in Latin America, Asia and Africa.