Social Media and Inbound Marketing
Asignatura del Bachelor's Degree in International Business and Marketing
Información académica
Code:
40329
Créditos:
4 ECTS
Language:
English
Type of subject: Elective
Description
Inbound Marketing is a business methodology that attracts customers by creating valuable content and tailor-made experiences. Social media as an Inbound Marketing channel. Use of different social networks to reach consumers effectively. Tools and knowledge to build a full marketing strategy on social media, from consumer perception to final justification metrics. Understanding the basic concepts of social media platforms and strategy creation and using the unique characteristics of platforms such as Twitter, Facebook and Instagram to benefit business.
Learning Outcomes
Understand the use of social media in customer capture and customer loyalty processes. Create and develop an effective Inbound Marketing strategy.
This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..
Alberto Guevara
Marketing consultant
Marketing consultant