International Digital Marketing Plan
Asignatura del Master in International Digital Marketing
Información académica
Créditos:
1 ECTS
Language:
English
Type of subject: Required
Description
When you are growing a business, the ever-changing digital landscape can be overwhelming. In this context, creating, fine-tuning and maintaining an agile digital marketing strategy becomes an imperative. A digital marketing plan is a document containing details of all the planning for your digital marketing campaigns and strategy implementation. In this course we will show how to successfully create a digital marketing plan for any organisation and identify and discuss the key elements that all digital marketing plans must include.
This subject forms part of the Master in International Digital Marketing, Follow the link for further information..
Marta Ortega
Founder and director of the Dopeness agency
Bachelor’s Degree in International Business and Marketing (ESCI-UPF)
Marta Ortega is the founder of Dopeness Agency, where she works as a marketing specialist. She previously worked for a number of Barcelona agencies designing and executing marketing strategies for major Spanish lifestyle companies. Marta now focuses on helping and guiding tech companies in their marketing efforts in Berlin.