New Trends in International Marketing

Asignatura del Grado en Negocios y Marketing Internacional

Información académica

Code:
80129

Créditos:
6 ECTS

Language:
English

Type of subject: Elective

Description

Neuro-marketing. Social responsibility in marketing. Latest trends in giving services through innovation.

Learning Outcomes

To be able to develop the marketing-mix strategy, define brand extension as well as communication strategies and distribution alternatives, strive to look towards the future and provide insights for a successful relationship with customers and clients.

This subject forms part of the Grado en Negocios y Marketing Internacional, Follow the link for further information..

Futher information

Lecturer Role

Marta Ortega

Founder and director of the Dopeness agency

Contact details:

Ver perfil

Lecturer:
Fundamentals of Marketing for the Digital Age International Digital Marketing Plan New Trends in International Marketing New Trends in International Marketing Social Media Marketing

Qualifications:

Bachelor’s Degree in International Business and Marketing (ESCI-UPF)

Biography:

Marta Ortega is the founder of Dopeness Agency, where she works as a marketing specialist. She previously worked for a number of Barcelona agencies designing and executing marketing strategies for major Spanish lifestyle companies. Marta now focuses on helping and guiding tech companies in their marketing efforts in Berlin.